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Is Facebook advertising the best way to boost your business?

The world of advertising is transforming. In a society saturated by information, it’s harder than ever to grab the attention of potential customers. So, just how do you get people to take notice of your business? Try reaching them through social media. Facebook has nearly 1.8 billion monthly active users, so advertising on its platform could be the answer. Learn more about how Facebook advertising works and find out how Search Engine Pros can help you harness its power to boost your business.

Why use Facebook advertising?

Facebook advertising tips and ideas

Here are the key reasons why Facebook advertising wins over traditional ad formats like print, billboard, radio, TV and even Google Adsense:

  • Facebook ads are far cheaper in terms of cost to reach 1,000 people. For example, Buffer app found that spending just $5 per day on Facebook adverts bought them 9 likes, 1 click to their homepage and 787 new views. Moz claims that spending $1 per day on Facebook gets your brand in front of 4,000 people.
  • Facebook ads run on pay-per-click or pay-per-day impressions, similar to Adsense. That means that you’re in control of your budget and can set daily caps or limits on the total campaign.
  • Facebook ads are highly visible because they’re placed directly in users’ news streams.
  • You can target specific audiences with Facebook ads based on a number of factors including interests, age, behaviour, connections, languages, gender, location, religion, politics, marital status and occupation.
  • Facebook allows you to find existing customers using contact lists, web traffic from your site or activity in your app. This allows you to remarket to an audience who has already visited your site and has some interest in your business.
  • Once you have a converting audience you can use the Lookalike Audience feature to reach new people who have similar profiles.
  • You can test and track the success of your advertising campaigns in real time with Facebook Analytics and adjust them using the Adverts Manager tool.

Exactly how does Facebook advertising work?

Facebook advertising tips and ideas

Facebook has made over $6.4 billion in advertising revenue in the second quarter of 2016 alone. The social network has become a key leader in the ad field by creating the most sophisticated consumer profiling ever.  Here’s how it works:

  • When you’re logged into Facebook, it tracks everything you do on the internet. This allows it to build a profile of your lifestyle including what brands you like, your hobbies and interests, favorite foods, music, films and so much more.
  • Facebook knows where you live and uses your electronic device and location settings to figure out key information about you.
  • The company also uses consumer data that has been sourced by credit companies and research firms like Experian to build a fuller idea of your lifestyle habits.

This might sound pretty scary for consumers, but it’s a dream for advertisers who can use this information to target very specific audiences. Plus, if they wish, Facebook users can adjust their privacy settings using the Ad Preference Tool to avoid being tracked.

What makes Facebook advertising even better is that it has 10 different ad methods which cater to different business aims:

  1. Boost your posts to a wider audience.
  2. Promote your page to get more likes.
  3. Send people to your website.
  4. Increase conversions on your website.
  5. Get people to install your app.
  6. Increase engagement in your app.
  7. Reach people who live near your business.
  8. Get people to attend an event.
  9. Get people to claim an offer, such as a discount on next purchase or enter a sweepstake.
  10. Generate video views.

How can we help you with Facebook advertising?

Facebook advertising tips and ideas

Whether you want to drive sales or increase brand awareness, with a little bit of time, money and testing, Facebook ads can provide a real boost for your business. If you need assistance setting things up, Search Engine Pros can help in the following ways:

  • We can work with you to assess your advertising needs.
  • Set up your Facebook advertising account
  • Test various adverts and analyze what works best.
  • Set up a regular advertising budget and schedule your Facebook ads.

Contact us to get started with your Facebook advertising campaign.

About the Author: Taylor Reaume is a fortune 500 web marketing consultant from Santa Barbara, CA and founder of Search Engine Pros. Services provided include: Google search marketing, SEO copywriting services, ethical search engine optimization, internet marketing courses, seo consultation, seo positioning. Search Engine Pros is a Santa Barbara web marketing agency that provides a full range of web marketing services, including social media consulting, top web design, custom WordPress, web programming, and marketing SEO services. Visit the website at http://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.About the Author: Taylor Reaume is a fortune 500 web marketing consultant from Santa Barbara, CA and founder of Search Engine Pros, a full service web marketing agency providing a range of web marketing services, including social media consulting top web design, custom WordPress, web programming, and marketing SEOservices. Visit the website at http://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.

Holiday Incentive Ideas From Strategic Incentives

Holiday Incentive Ideas From Strategic Incentives

Dear Friends,

The holidays are quickly approaching again, and what better way of showing your appreciation than by giving well-considered gifts, rewards and incentives? There are so many people that contribute to the successful running of a business – employees, vendors, management, sales and customers. Each participates in some major way, and deserves to be recognized through incentive programsloyalty programs or rewards programs. Let Strategic Incentives help you say “thanks” in just the right way.
Rewards and gifts at this time of year must be viewed as recognition of past performance and motivation of future effort, and not as just an out-of-pocket expense. If you create a formal employee motivation program now as part of an ongoing performance improvement plan, recipients will appreciate the acknowledgement of their value and your company will reap the benefits down the road. Here are a few thoughts about holiday incentives from Strategic Incentives:

  •  Workforce Programs: Your employees are the grease that keeps the engine of your business humming smoothly. The holidays are an especially appropriate time to show thanks through involvement, customer satisfaction, or productivity and quality programs.
  • Premiere Recognition: Showing that you really appreciate a job well done will help in raising employee engagement and increasing organizational performance. These recognition awards are perfect for on-boarding, training completion, sales achievement, attendance, safety, anniversary, or suggestion participation.
  • Channel Partners: Keep the flow of business coming with a sales incentive program that targets your sales staff or sales channel. Let us help you design a  team building program that will motivate partners to achieve established objectives, reward them when they are successful, and enhance channel sales efforts.
  • Customer Loyalty Programs: With the constant onslaught of marketing and digital shopping opportunities, a customer who comes back to your business again and again is a valuable commodity. Show your appreciation with a customer loyalty program from Strategic Incentives. Take a look at our merchandise, travel, or debit card awards and think about how they will make your customers feel about you.
  • New Customers: Once your current customers are satisfied, you can begin working on attracting new blood to your business. Our promotional marketing opportunities can help your company stand out from its competition. Choose from promotional products, corporate apparel, and corporate gifts, or let one of our professional sales reps help you find something that’s just right for your company.

There are many reasons to say thanks during the holidays.  Honor your employees this Holiday season by recognizing not only their accomplishments, but also their performance and loyalty. Call us at 1-888-686-8116 or email us at info@strategicincentives.com today and we’ll help you develop the perfect plan that fits your corporate culture.

Happy Holidays from Strategic Incentives!

About Strategic Incentives: Strategic Incentives is a leading nationwide provider of employee motivation programs. The company works with HR managers to implement sales incentive programs and safety incentives to retain employees, and loyalty programs to build customer relationships.  Visit the website at http://www.strategicincentives.com to download a complimentary PDF of “35 Ways to Use Incentive Programs.” “Like” the Facebook page to receive regular updates on sales incentives and promotional ideas. Call 888-686-8116 for more information on creating an in-depth performance improvement plan.
Strategic Incentives

Top 10 Reasons to Hire Strategic Incentives in 2017

Top 10 Reasons to Hire Strategic Incentives in 2017

Dear Friends,

Strategic Incentives believes motivating and maintaining staff are two of the most crucial elements to the long term success of a company.  That’s why we work with company managers to provide performance incentivesrecognition programs, and marketing campaigns. Here are the top 10 reasons to hire Strategic Incentives in 2017.

  1. Performance Incentives. We believe your workforce is your greatest asset. This is why we work on ways to better involve employees and expand your customer base. Call us today at 888-686-8116 for more information. We will work with you to find the program which best suits your needs.
  2. Recognition Programs. Employees like to feel valued. Recognizing and rewarding hard work and behaviors within your organization can set the foundation for employees to thrive and help you achieve your business objectives. Strategic Incentives offer recognition solutions specific to your company needs.
  3. Peer Recognition Programs. Empowering employees to recognize their peers quickly reinforces positive behaviors. Over time this creates a more connected workforce where employees genuinely care for one another. Fostering a positive workplace culture leads to a higher rate of performance improvement and more engaged employees.
  4. Spot Recognition Programs. In addition to peer recognition programs, Strategic Incentives will also help you determine when spot recognition programs work best. These types of programs give immediate appreciation right when it is deserved, not months later. Instant gratification proves to be a powerful indicator to improve employee morale and improve productivity.
  5. Promotional Marketing. We will develop an effective theme and detailed plan of action to give you the best marketing campaign. We oversee the success of your promotional plan from start to finish. At Strategic Incentives, we give a thorough evaluation of your audience and marketing objectives. You will work one-on-one with members of our team.
  6. Power of Pride.  When employees feel proud, they are more productive. Strategic Incentives offers  several unique programs to inspire a sense of pride in your employees.
  7. Web Enabled Programs. In-house web design and programming allow us to build traditional award plans and create state of the art marketing, tracking, and redemption award programs. Strategic Incentives can also help you develop a special award to recognize a particular job well done. We will not only help you search for that special award but also give you tips on how to present it.
  8. Employee Engagement Programs. Engaging employees is never easy. The key is to engage them in a “genuine” manner that helps them stay motivated for longer periods of time.  Employee engagement programs need not be complicated and expensive to get your employees “involved in a genuine way.”
  9. Customer Loyalty Programs. A company cannot be successful without satisfied customers. We will help you identify and record customer expectations and increase customer confidence. Most importantly we will retain customers by providing exceptional levels of service and help you implement customer loyalty programs. A Strategic Incentives Loyalty Program is a long-term, flexible marketing strategy that helps a company define, retain and grow its best customers by communicating, recognizing and rewarding them based on their purchasing behavior.
  10. Incentive Programs Outlined. Strategic Incentives will outline a plan with you. From establishing objectives to setting a budget we will help you customize a program for your company’s needs. Once you know your goal let Strategic Incentives outline the map for you to get there. We will help you determine the type of budget that best suits your company as well as how to get the most out of it.

For the latest news and specials offered by Strategic Incentives, sign up for our newsletter online. Our consultants look forward to guiding your organization on its path to growth and success.  For more information on Strategic Incentives’ unique motivational programs, call 888-686-8116 or visit our web site at http://StrategicIncentives.com

Q&A Hot Sheet

Q: How can Strategic Incentives help me find the best program for my business?
A: We will sit down with you and help you outline a strategy, establish a budget, and identify objectives, among other things. Each plan is tailored to your specific needs and business size.  Request a quote.

Q: How can I stay connected to what’s going on at Strategic Incentives?
A: It’s easy. Just visit our site and sign up for our newsletter. We’ll keep you up to date with our e-mail newsletters.

Q: Besides building incentive programs, what other services do you offer?
A: Strategic Incentives can also help with promotional marketing. Call us today at 888-686-8116 to find out what items can help with getting the word out about your business.

 

 

About Strategic Incentives: Strategic Incentives is a leading nationwide provider of employee motivation programs. The company works with HR managers to implement sales incentive programs and safety incentives to retain employees, and loyalty programs to build customer relationships.  Visit the website at http://www.strategicincentives.com to download a complimentary PDF of “35 Ways to Use Incentive Programs.” “Like” the Facebook page to receive regular updates on sales incentives and promotional ideas. Call 888-686-8116 for more information on creating an in-depth performance improvement plan.