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YOU DON’T NEED LUCK TO BE A SUCCESSFUL SCREENWRITER…

Hello everyone!  This time of year is all about 4-leaf clover luck and tradition – people wearing green and throwing parties. You may find yourself getting pinched if you don’t wear your green!

March is also known for “March Madness,” the college basketball tournament. Do you have a favorite team? At the Story Solution website and Facebook Page we’re always on your team, offering tips and instructional videos and free sample script analyses to help cheer you on toward screenwriting success with the proven Hero Goal Sequences method of creating dynamic stories and exciting, character-driven screenplays.

(And just let me mention… to simplify things, I use one word, “Hero,” to mean any man, woman, child, animated flower, one-eyed one-horn flying purple people eater – or any other character who has the lead role in any story.)

Truth is, I have analyzed hundreds of films and taught hundreds of screenwriting graduate students how to identify the story sequences and elements of character needed to write award-winning scripts. And I put it all in my book, The Story Solution, which outlines the 23 Actions All Heroes Must Take to keep audiences captivated.

What makes The Story Solution stand out from the rest? Most books on screenwriting – and there are many good ones – offer advice or story-building systems based on abstract ideas. It’s frequently overlooked out there that successful visual storytelling requires you to master one overriding physical, practical concept: CHANGE. Change must flow in constant visual MOTION to drive a story forward – the same way a shark must keep moving to stay alive. And the amount of change required in any feature film story can actually be physically measured.

I have discovered that there’s a universal number of “change units” required for audiences to be drawn into any film story and really feel it.  Each of these specifically timed short sequences contain common plot developing events. Not just the this-is-where-the-hero-beats-up-all-the-bad-guys kind of advice, but a series of actions in a specific order, appearing at predictable moments in a story.

And here’s how I know I’m right.  There once lived a playwright named Sophocles who wrote a smash hit play called “Oedipus Rex”… about 2500 years ago. I took a very close look at that play (and hundreds of others) and found that the storytelling is physically structured exactly like all major hit movies are today. The human mind has ALWAYS processed and enjoyed stories in the same way. It’s how our brains are built. It’s physically how we absorb – and feel – a story.

So if you master these specific steps of change, every screenplay you write with them will have the potential to become a winner with audiences.

Hey, it may sound to you like I’m full of hot air, and well, okay, at times there might be some truth to that idea. But in this case, I’M NOT WRONG about the power of Hero Goal Sequences.

As a tenured full-professor at California State University, Northridge, I have proven it to my graduate students many hundreds of times over. Every semester, I turn Hero Goal Sequence doubters into Hero Goal Sequence believers.

But some of you may still be thinking this all sounds way too clinical and soulless. Just 23 predictable sequences? Heck no! Where’s the creativity in 23 pieces of anything?!  What about ART?

Well, may I point out that there are only 26 letters in the English language? Just 26. And people have been creating great literature with those same 26 letters for centuries.  There are only 12 keys on a piano, and those same 12 keys are merely repeated on the keyboard at an ever higher octave pitch to constitute a piano. During the last few centuries, has “the problem” of only having 12 repeating keys ever limited creativity in music?

In The Story Solution you will learn:

  • The Secrets of Story Structure. How to put together your story the way professional screenwriters do. Instead of floundering and suffering over “oh what will my hero do next???” you will KNOW what they need to do next. By identifying the 23 Actions All Heroes Must Take, building your story will become a clear and specifically coached process for creating every two to seven page sequence in your script – and you’ll be constructing the right actions in your story to shape full, memorable heroes and heroines that audiences will love to follow.

  • How to Create Dynamic Characters. Having an engaging story is essential. But what’s a story without vivid characters bringing it to life? Learn to write dynamic characters that hook your viewers and make them burn to know what those characters will do next.

  • Rewriting skills. learn how to shape and test every scene and sequence to make sure they all move your story and characters forward to a fulfilling climax. The Story Solution is filled with tips and methods to make your rewriting process far less painful and much more rewarding.

Other key tools revealed:

  • How to write Powerful Dialogue

  • How to choose the best Character Categories to use in your story

  • How to Spot and Fix Story Problems before they become baked in

  • The secret to writing Powerful Character Growth.

And oh so much more.

BY THE WAY – The Story Solution HAS ONCE AGAIN HIT #1 BEST SELLER IN THREE BOOK CATEGORIES on CHINA AMAZON: Film and TV – Animation – Graphic Novels

So deeply pleased and excited. Thanks, China!

All Very Best Wishes,


About The Story Solution: Eric Edson’s The Story Solution provides screenwriting tips for those interested in screenplay writing. Seen as one of the best books on screenwriting and currently #1 in its category on China Amazon, Edson outlines 23 actions used to create three dimensional heroes. Visit the website at  http://www.thestorysolution.com to learn about writing a movie script. “Like” the Facebook page to receive tips on scriptwriting. Call (818) 677-7808 for information about writing a movie script.

Improve Workplace Productivity With These Tips From Strategic Incentives

A Note From Strategic Incentives

Dear Readers,

Spring is in full bloom and Easter is right around the corner. As employees look ahead to vacations and summer fun, workplace productivity can diminish. Managers and supervisors want productivity to remain high throughout the year, but it can be hard to motivate personnel about work when outside activities are beckoning.

That’s why it is important to have a solid performance improvement plan in place. Having an employee motivation program keeps your workforce focused on the prize. A concerted approach to creating and implementing a workforce program can keep employees, supervisors, management, and customers happy.

Kick-start your employee motivation program and improve workplace productivity this spring with these tips below:

  • Discussion sessions: Have supervisors schedule regular team discussion sessions. These can be short and to the point, but the object is to take a break and think about things differently. Don’t focus on shortcomings or company regulations. Subjects should cover positive work topics such as what went well this week, ideas to try to make work flow more efficiently, or helpful customer insights.
  • Stave off boredom: Whether working in a cubicle from 9-5, or doing repetitive assembly line tasks all day, work can become drudgery. Variety is the spice of life, so find unique ways to inject a little fun into the day for a few minutes and the rest of the time will be more productive.
  • Recognize achievements and milestones: Take some time to recognize your team. Acknowledge members in your organization for their contributions and accomplishments. Doing so boosts pride and lets your workforce know their dedication is valued.
  • Inject something new: People like to be part of the bigger picture. Allow employees to cross-train, provide information about open positions, or rotate opportunities to shadow a supervisor for a shift to see how things look from the other side.

A strong change management plan coupled with an employee recognition program will increase productivity and keep the summer doldrums away.

Visit our web site at http://www.StrategicIncentives.com to download a complimentary copy of “35 Smart Ways to Use Incentive Programs.” Call 888-686-8116 now for more information on improving workplace productivity and take advantage of our special offer for April.

Happy Spring and Happy Easter from Strategic Incentives!

About Strategic Incentives: Strategic Incentives is a leading nationwide provider of employee motivation programs. The company works with HR managers to implement sales incentive programs and safety incentives to retain employees, and loyalty programs to build customer relationships.  Visit the website at http://www.strategicincentives.com to download a complimentary PDF of “35 Ways to Use Incentive Programs.” “Like” the Facebook page to receive regular updates on sales incentives and promotional ideas. Call 888-686-8116 for more information on creating an in-depth performance improvement plan.

Strategic Incentives

Is Facebook advertising the best way to boost your business?

The world of advertising is transforming. In a society saturated by information, it’s harder than ever to grab the attention of potential customers. So, just how do you get people to take notice of your business? Try reaching them through social media. Facebook has nearly 1.8 billion monthly active users, so advertising on its platform could be the answer. Learn more about how Facebook advertising works and find out how Search Engine Pros can help you harness its power to boost your business.

Why use Facebook advertising?

Facebook advertising tips and ideas

Here are the key reasons why Facebook advertising wins over traditional ad formats like print, billboard, radio, TV and even Google Adsense:

  • Facebook ads are far cheaper in terms of cost to reach 1,000 people. For example, Buffer app found that spending just $5 per day on Facebook adverts bought them 9 likes, 1 click to their homepage and 787 new views. Moz claims that spending $1 per day on Facebook gets your brand in front of 4,000 people.
  • Facebook ads run on pay-per-click or pay-per-day impressions, similar to Adsense. That means that you’re in control of your budget and can set daily caps or limits on the total campaign.
  • Facebook ads are highly visible because they’re placed directly in users’ news streams.
  • You can target specific audiences with Facebook ads based on a number of factors including interests, age, behaviour, connections, languages, gender, location, religion, politics, marital status and occupation.
  • Facebook allows you to find existing customers using contact lists, web traffic from your site or activity in your app. This allows you to remarket to an audience who has already visited your site and has some interest in your business.
  • Once you have a converting audience you can use the Lookalike Audience feature to reach new people who have similar profiles.
  • You can test and track the success of your advertising campaigns in real time with Facebook Analytics and adjust them using the Adverts Manager tool.

Exactly how does Facebook advertising work?

Facebook advertising tips and ideas

Facebook has made over $6.4 billion in advertising revenue in the second quarter of 2016 alone. The social network has become a key leader in the ad field by creating the most sophisticated consumer profiling ever.  Here’s how it works:

  • When you’re logged into Facebook, it tracks everything you do on the internet. This allows it to build a profile of your lifestyle including what brands you like, your hobbies and interests, favorite foods, music, films and so much more.
  • Facebook knows where you live and uses your electronic device and location settings to figure out key information about you.
  • The company also uses consumer data that has been sourced by credit companies and research firms like Experian to build a fuller idea of your lifestyle habits.

This might sound pretty scary for consumers, but it’s a dream for advertisers who can use this information to target very specific audiences. Plus, if they wish, Facebook users can adjust their privacy settings using the Ad Preference Tool to avoid being tracked.

What makes Facebook advertising even better is that it has 10 different ad methods which cater to different business aims:

  1. Boost your posts to a wider audience.
  2. Promote your page to get more likes.
  3. Send people to your website.
  4. Increase conversions on your website.
  5. Get people to install your app.
  6. Increase engagement in your app.
  7. Reach people who live near your business.
  8. Get people to attend an event.
  9. Get people to claim an offer, such as a discount on next purchase or enter a sweepstake.
  10. Generate video views.

How can we help you with Facebook advertising?

Facebook advertising tips and ideas

Whether you want to drive sales or increase brand awareness, with a little bit of time, money and testing, Facebook ads can provide a real boost for your business. If you need assistance setting things up, Search Engine Pros can help in the following ways:

  • We can work with you to assess your advertising needs.
  • Set up your Facebook advertising account
  • Test various adverts and analyze what works best.
  • Set up a regular advertising budget and schedule your Facebook ads.

Contact us to get started with your Facebook advertising campaign.

About the Author: Taylor Reaume is a fortune 500 web marketing consultant from Santa Barbara, CA and founder of Search Engine Pros. Services provided include: Google search marketing, SEO copywriting services, ethical search engine optimization, internet marketing courses, seo consultation, seo positioning. Search Engine Pros is a Santa Barbara web marketing agency that provides a full range of web marketing services, including social media consulting, top web design, custom WordPress, web programming, and marketing SEO services. Visit the website at http://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.About the Author: Taylor Reaume is a fortune 500 web marketing consultant from Santa Barbara, CA and founder of Search Engine Pros, a full service web marketing agency providing a range of web marketing services, including social media consulting top web design, custom WordPress, web programming, and marketing SEOservices. Visit the website at http://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEO. Call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.

Make the right move this holiday season

Dear Friends,

Over the past year I have had the privilege of helping you with one of the most important purchases you’ll ever make…your home. As a realtor at Coldwell Banker in Montecito I have been able to oversee my clients in the buying and selling of property in Santa Barbara, Hope Ranch, Goleta, Montecito, Summerland and Carpinteria.

More than 88% of Santa Barbara home buyers start their research online. That’s why I’m glad to have helped my clients use the Coldwell Banker phone app which finds available homes in targeted areas. I am grateful for the faith you have had in me to guide you through this process. I am also thankful to those who trusted me with the sale of their homes. We were able to go over many crucial disclosures that are often overlooked.

Whether you were buying or selling, 2016 was an active year for Santa Barbara real estate. Let me share several interesting statistics about the real estate market during 2016. The year saw single-family house prices in nearly 40% of 401 metro areas either at or above their pre-recession peak in the third quarter. Meantime, the price of luxury homes fell by 2.2% in the third quarter compared to a year ago.

According to the Redfin report, the drop in prices may have been due to wealthy buyers and foreign investors refusing to buy at the top of the market. Despite the price drop, experts say the luxury market is healthier than it was before the crash in 2008.

Whether it’s luxury homes, single-family homes, or foreclosure properties, I am happy to review all of the market trends of 2016 with you at any time. We can also look ahead to what the experts are predicting for 2017 and how it may impact you.

Another fun bit of news to report; I re-launched my website last month with a brand new design.  If you’re feeling in the mood, leave me a comment on the homepage Facebook box!

Happy Holidays!

-Barbara Reaume

p.s. As a resource to you, we will occasionally recommend local area partners that we feel may be of value to you.  If you are moving in or out of Santa Barbara and need the help of a moving team, contact Casey at http://HazelwoodAllied.com – The Careful Movers.  If you recently had one of your home appliances stop working, give our trusted appliance repair partner Burt Yost a call.  For a reputable, licensed & bonded house cleaning company call Rosie’s House Cleaning Team.

 

Q: I am over the age of 50 and need help downsizing my living space. Can you help?
A: Yes. I have completed an education program offered by The SRES Council. I am qualified to counsel and offer options and information to clients age 50 and above as they go through lifestyle changes.

Q: I am looking into short-sale and foreclosure properties. How can you help?
A: Yes! As a Short Sales and Foreclosure Resource, I can work through the confusion that can come along with short-sales and foreclosures.

Q: Does you only deal with home sales?
A: No, I can also help when it comes to condos and land sales.

 

Upcoming Holiday Events in the Santa Barbara Area 

  • Windham Hill Winter Solstice 30th Anniversary Concert: December 19, 2016 – Celebrate the Winter solstice at the Lobero Theatre with well-known musical names like Will Ackerman and Barbara Higbie. Ticket prices range from $39-$105.
  • The Brian Setzer Orchestra Holiday Show: December 19, 2016 – Join Grammy-award winner Brian Setzer and his 19-piece orchestra at the Granada Theatre for a night of music to get you in the holiday spirit. Ticket prices range from $44-$89.
  • Mannheim Steamroller Christmas: December 29, 2016 – For a quarter of a century, Mannheim Steamroller has been entertaining audiences for the holiday season. This year The Granada Theatre hosts this Grammy-award winning sensation. Ticket prices range from $34-$93.
  • Blush Restaurant Downtown: Blush will be having a Christmas dinner celebration in downtown Santa Barbara. Blush is a cozy restaurant and lounge that will be open from noon until 10:00 p.m. You and your guests can sit back and relax while their chefs do all the cooking.
  • Maxs Restaurant & Cucina: Known as the best breakfast restaurant in Santa Barbara, your holiday guests will love the brunch served at Max’s.
  • Sammy’s wine tours is a great way to enjoy the area by touring around the local wineries. Get shuttled around in style and avoid a costly DUI.
  • Qui Si Bella Spa is running a Christmas special for their day spa and massage services. Take your family and friends to the spa and get a mani / pedi!

 

Real Estate Specialist In Santa Barbara

About Barbara Reaume: Realtor Barbara Reaume helps clients sell or buy a home in Santa Barbara, assists with Santa Barbara relocation needs, and provides insights on purchasing land as an investment. Visit the website at http://barbarareaume.com for more information on Montecito realtors. “Like” the Facebook page for insights on selling a home in Santa Barbara. Call 805-610-5403 for home buying tips or to request a quick quote.

Coldwell Banker - Thanksgiving

Holiday Incentive Ideas From Strategic Incentives

Holiday Incentive Ideas From Strategic Incentives

Dear Friends,

The holidays are quickly approaching again, and what better way of showing your appreciation than by giving well-considered gifts, rewards and incentives? There are so many people that contribute to the successful running of a business – employees, vendors, management, sales and customers. Each participates in some major way, and deserves to be recognized through incentive programsloyalty programs or rewards programs. Let Strategic Incentives help you say “thanks” in just the right way.
Rewards and gifts at this time of year must be viewed as recognition of past performance and motivation of future effort, and not as just an out-of-pocket expense. If you create a formal employee motivation program now as part of an ongoing performance improvement plan, recipients will appreciate the acknowledgement of their value and your company will reap the benefits down the road. Here are a few thoughts about holiday incentives from Strategic Incentives:

  •  Workforce Programs: Your employees are the grease that keeps the engine of your business humming smoothly. The holidays are an especially appropriate time to show thanks through involvement, customer satisfaction, or productivity and quality programs.
  • Premiere Recognition: Showing that you really appreciate a job well done will help in raising employee engagement and increasing organizational performance. These recognition awards are perfect for on-boarding, training completion, sales achievement, attendance, safety, anniversary, or suggestion participation.
  • Channel Partners: Keep the flow of business coming with a sales incentive program that targets your sales staff or sales channel. Let us help you design a  team building program that will motivate partners to achieve established objectives, reward them when they are successful, and enhance channel sales efforts.
  • Customer Loyalty Programs: With the constant onslaught of marketing and digital shopping opportunities, a customer who comes back to your business again and again is a valuable commodity. Show your appreciation with a customer loyalty program from Strategic Incentives. Take a look at our merchandise, travel, or debit card awards and think about how they will make your customers feel about you.
  • New Customers: Once your current customers are satisfied, you can begin working on attracting new blood to your business. Our promotional marketing opportunities can help your company stand out from its competition. Choose from promotional products, corporate apparel, and corporate gifts, or let one of our professional sales reps help you find something that’s just right for your company.

There are many reasons to say thanks during the holidays.  Honor your employees this Holiday season by recognizing not only their accomplishments, but also their performance and loyalty. Call us at 1-888-686-8116 or email us at info@strategicincentives.com today and we’ll help you develop the perfect plan that fits your corporate culture.

Happy Holidays from Strategic Incentives!

About Strategic Incentives: Strategic Incentives is a leading nationwide provider of employee motivation programs. The company works with HR managers to implement sales incentive programs and safety incentives to retain employees, and loyalty programs to build customer relationships.  Visit the website at http://www.strategicincentives.com to download a complimentary PDF of “35 Ways to Use Incentive Programs.” “Like” the Facebook page to receive regular updates on sales incentives and promotional ideas. Call 888-686-8116 for more information on creating an in-depth performance improvement plan.
Strategic Incentives

FINAL DRAFT® NOW PARTNERS WITH “THE STORY SOLUTION”

FINAL DRAFT® Now Partners With "The Story Solution"

Dear Writers All,

As you know, I’m ever on the lookout for ways to help you become more adept at the art and craft of writing a movie script or novel. In addition to utilizing the writing tips available in my book, The Story Solution, I encourage all writers to take advantage of every tool at their disposal to help make their screenwriting and novel writing efforts more successful. That is why I am so pleased to announce that The Story Solution has now partnered with FINAL DRAFT® 10 – the world’s most popular screenwriting software!

Eric Edson’s “The Story Solution” HERO GOAL SEQUENCES® Story Structure Paradigm is now a downloadable template included in FINAL DRAFT® 10.  

FINAL DRAFT® is a tremendous resource for all screenwriters. It is a fully dedicated screenwriting software application that automatically paginates and formats scripts to Hollywood’s stringent industry standards, allowing writers to do what they do best – write scripts. For the past 25 years, the name FINAL DRAFT® has been synonymous with Hollywood, and I am delighted to join in this partnership with FINAL DRAFT®. Their latest version, FINAL DRAFT® 10, offers new productivity-improving templates.

And the Story Solution’s Hero Goal Sequences® template is in some pretty good company! The FINAL DRAFT® 10 educational additions now include:

  • Eric Edson’s Hero Goal Sequences® Structure Template: As you write, this integrated template coaches you onward, action by action, helping to build your story and weave your characters through it, to create the strongest possible impact on readers and audiences. Based on Eric’s book “The Story Solution”.
  • Michael Hauge’s 6-Stage Structure Template: Top Hollywood script consultant and story expert Michael Hauge identifies six essential stages to any well structured story.  Michael’s approach is defined by five key turning points as used in successful Hollywood films.
  • Chris Vogler’s The Writers Journey: Mythic Structure For Writers Template:Chris’s mythological approach to story is based on his book, “The Writer’s Journey: Mythic Structure for Writers, 3rd Edition”, published by Michael Wiese Productions.
  • Jen Grisanti’s Story Worksheet For Writing A TV Pilot:  Script consultant, top studio executive, author, and internationally known instructor Jen Grisanti presents her template specifically for TV writing.
  • Richard Walter’s Template: Richard Walter is a movie industry consultant, author, and longtime chairman of UCLA’s graduate program in screenwriting.
  • Donna M. Anderson’s Screenplay 1-3-5 Story Structure Template: Former story analyst and development exec Donna Michelle Anderson is the author of three books.

If you are planning to submit your screenplay soon to an agent or contest, be aware that FINAL DRAFT® is the expected industry formatting standard, used by top studios and production companies worldwide including: NBC Universal, Paramount, ABC, Sony Pictures, Walt Disney Pictures, Warner Brothers and many, many others.

Other FINAL DRAFT® 10 features that screenplay writers will appreciate include:

  • Story Map™: This tool offers you a high-level view of your story and allows you to easily preview and navigate to scenes.
  • Beat Board™: A brainstorming tool that gives you total freedom to organize your ideas as they come to you completely within your .fdx file.
  • Collaboration: Work on your script remotely in real time with your writing partner(s).
  • Alternate Dialogue: Store alternate lines of dialogue within the script for easy reference.

I am thrilled about this new partnership with FINAL DRAFT®, and look forward to finding even more ways to help you become a great screenwriter or novelist.

If you want to find out more about how you can write successful screenplays, check out my website and follow me on Facebook and Twitter.

Happy Writing!
Eric Edson


About The Story Solution: Eric Edson’s The Story Solution provides screenwriting tips for those interested in screenplay writing. Seen as one of the best books on screenwriting and currently #1 in its category on China Amazon, Edson outlines 23 actions used to create three dimensional heroes. Visit the website at  http://www.thestorysolution.com  to learn about writing a movie script. “Like” the Facebook page to receive tips on scriptwriting. Call (818) 677-7808 for information about writing a movie script.

The Advantages and Disadvantages of Endorsement

Image result for product endorsement

If a familiar celebrity or public figure agrees to endorse your product or services then this can be a reliable and profitable way to promote your brand and raise public awareness. Product endorsement is a traditional and highly effective marketing strategy which has the potential to amplify brand awareness and generate notable sales channels overnight – that is, of course, if done correctly.

Product Endorsement – what’s Involved?

Product endorsement can be used as part of your brand management strategy. A lot is involved in an endorsement agreement so it’s always advised to gain the help of a marketing agency that can help you to appropriately endorse your company.

First of all you need to establish what type of celebrity or public figure accurately matches your branding. Who is your primary and secondary target market? What sort of ‘voice’ does your business possess and who can accurately represent your brand and your business to help promote brand awareness?

The next step is to find a celebrity who is willing to endorse your brand! This can be a difficult and challenging step as there are plenty of celebrities out there who are continually offered endorsement packages.

Product Endorsement – Important Considerations

Aside from the above considerations there are also plenty of legal, commercial and regulatory considerations to bear in mind when it comes to using your ‘brand ambassador’ to promote your goods or services.
Matters to consider include image rights licensing as well as the use of product endorsement on various advertising platforms including traditional offline marketing platforms along with more contemporary online marketing avenues such as social media. When you draw up a contract between yourself and your chosen public figure, all of these matters will be negotiated and agreed upon.

Advantages of Product Endorsement

With the help of a celebrity or public figure you can:
• Enhance brand awareness within a short period of time
• Shift consumer attitudes about your goods or services
• Add a fresh perspective to your brand
• Improve brand management
• Give your brand a major competitive edge
• Create long-term loyalty towards a brand
• Boost cultural awareness on a global scale by using an internationally recognised celebrity

Product Endorsement: Is it Worth your While?

Despite the advantages, endorsement can be an incredibly challenging (not to mention, expensive) offline or online marketing strategy to successfully execute. It is essential that you find the right celebrity to endorse your products who carries a continually positive reputation: otherwise they could bring a negative influence on the products they are endorsing. Finally, it is also important that the celebrity endorsing your brand maintains their fame in order to maintain the integrity of the endorsed product.

Article Source: http://EzineArticles.com/8961854